Giorgio Armani, one of the most prestigious fashion designers in Italy, celebrated its 40 years of activity in the most appropriate way: by opening an exhibition space in Milan just a day before the inauguration of the Expo, to highlight the exceptional nature of the project Armani/Silos.
“I chose to call it silos, because it was where grain, a material for a living, was stored, and like food, clothing is also needed to live”, said the designer who began his own career at La Rinascente in Milan.
Armani chosen a warehouse dated back to 1950 as the venue of its new museum, used in the past for grain storage by Nestlé in Tortona area; he contributed to change the Milan skyline, a city which constantly evolves and confirms its vocation for cutting edge style.
Designed by Japanese architect Tadao Ando, the museum is spread over four floors (the overall size is 4,500 square meters) and shows a retrospective of four decades of Armani style through 600 dresses and 200 accessories.
The museum path doesn’t follow a chronological order, but is a selection of Armani creations divided into different themes.
On the ground floor, the Stars and the Daywear areas, on the first floor the area Exoticisms, on the second floor the Colour-Schemes section, on the third floor the Light and Digital Archive area, where are collected the sketches of the clothes and pictures of the fashion shows and advertising campaigns, very interesting for those who want to study the work of Giorgio Armani.
The Silos, however, isn’t related only to fashion, but it’s a venue that will host many kinds of exhibitions and events.
The opening of the “Fashion King” museum, held last 30th April and many celebrities were present to celebrate the 40 years of the brand.
Leonardo Di Caprio, Glenn Close, Cate Blanchette, Pierce Brosnan, Sofia Loren and many other Vips such as Paolo Sorrentino, Raoul Bova and Pierfrancesco Favino attended the event.
For one night via Bergognone became a red carpet worthy of an international festival.
At the inauguration, it was also organized a special fashion show at Armani Theatre dedicated to Armani Privé, high-fashion collection launched in 2005.
The opening hours of Armani/Silos are as follows: Tuesday, Wednesday, Friday and Sunday from 11 am to 8 pm; Thursday and Saturday from 11 am to 10 pm.
Check the website of Armani Silos www.armanisilos.com to know more and buy tickets.