Without straying too far from the DUOMO area, here is one of the new city “must-go-to-places”: the Excelsior. The Gruppo Coin luxury department store takes the place of a former cinema turned into a pearl of avant-garde design by Jean Nouvel. The Excelsior welcomes you at ground floor with an exceptional range of perfumes of the most prestigious brands in the work. With its 7 floors of luxury, oriented towards the search of emerging and unusual designers, it is the answer to those not satisfied with the conventional who want to go beyond established brands to find equally fascinating niche brands.
The Excelsior is also a high-end food market and restaurant in the three versions of “now,” fast “and” slow”: a stylish take-away, a bistro and restaurant.
Exiting the Excelsior, along Via Vittorio Emanuele towards San Babila, you will walk past low-cost concept stores like Banana Republic, Zara, Alcott, Gap, Mango, H&M and its latest perla & Other Stories, which is renowned for its wide range of prêt-à-porter clothing and accessories of high quality and great attention to design, with versatile prices. This new brand also focuses on a line of cosmetics and exclusive limited-edition creations.
Once in Piazza San Babila, you cannot miss the Brian & Barry Building in via Durini 28, in the 1950s palace designed by Giovanni Muzio. It is a shopping experience factory open 7/7 from 10:00 AM to 10:00 PM, with mono-brand boutiques and dedicated multi-brand areas including: Fashion with the best Italian and international brands, Technology, Home and Design with Ecliss, Beauty with Sephora, Jewels & Watches with brands such as Chopard, Pasquale Bruni and Recarlo.
There is also an excellent restaurant area that spans from Eataly cafe and Rossopomodoro to Piadineria and Hamburgeria to the tea room “Arte del Ricevere “.