Following the great success of Milan Design Week, including the Salone Internazionale del Mobile and the events related to the Fuorisalone that enlivened every corner of the city, we have compiled a report of the best things to see during Design Week, the most popular and awaited event design lovers.
In this article we explain what is the Fuorisalone and what areas of the city should be included in a “contemporary design” tour in Milan, in other words we want to suggest you which districts are worth visiting if you like modern architecture and cool craftsmanship.
Fuorisalone started in the early 80s thanks to some companies operating in the sector of furniture and design, but in recent years the Fuorisalone events are related also to other areas such as automotive, technology, telecommunications, art, fashion and food.
Fuorisalone, in short, became a prestigious showcase for both emerging companies and popular brands; each year thousands of visitors from all over the world join the many events planned mainly because these are not aimed only at design experts.
Complying with the latest trends in interior design, Spazio Ventura Lambrate housed an exhibition of 51 products designed by Norwegian artists entitled “Norwegian Presence”.
The Tortona district is the key destination for creative people: her took place the Tokyo Design Week, on display at the pavilion Visconti (at via Tortona 58), divided into 13 different themes and so named because it was devoted to the most promising designers from Japan, while Norihisa Kawashima e Keika Sato, presented their project for Asahi Glass Company, Glacier Information, at Superstudio Più (via Tortona 27), a walkable labyrinth that create a new relationship between information and glass space.
Spazio Vetraio, at Opificio 31 in via Tortona 31, housed a collective exhibition of young Irish designers, for the first time at Fuorisalone. Liminal, Irish design at the threshold is the title of the exhibition of innovative works of 20 designers, selected through an initiative of the Irish government that aims to promote national design.
Superstudio, the popular venue at via Tortona, was renamed for the occasion Superdesign Show to celebrate 15 years at Fuorisalone and present a new format for the exhibitions within a 10,000 square meters venue.
Milan city center and Brera district housed the best interior design brands in Italy: among others we suggest Minotti, which created first outdoor kitchen, Valcucine, which presented Genius Loci, an innovative system with original drawers inspired by antique desks, Veneta Cucine, Rossana and Boffi.
The stylist Roberto Cavalli presented his latest collection Home 2015 during a party held in his boutique.
Cavalli successfully combined the glamour of his fashion garments with the design of furnishings, immediately recognizable for the iconic prints and patterns his maison: from animalier to damasks and the overlapping of colors and textures.
Ikea took the chance of Milan Design Week to launch a temporary shop, opened in via Vigevano until 30th September 2015. Here you can find the new kitchen Metod, a customized and versatile solution for every need, with different combinations of wall cabinets, drawers and doors to optimize the space.
Furthermore, inside the store there is a bistro and a mini-shop with 200 products related exclusively to food and ways to cook it.
Follow a design itinerary in Milan means not only attend exhibitions, buy exclusive products and find out what will be the next emerging brands, but it’s an opportunity to be inspired by the variety and refinement of districts where you can see the future of the fashion capital.